Women · Age 42
Callie Moreno
24 lb down · size 14 to 8
"I never saw any results like I saw in the last four months."
Real clients · Real numbers
The work shows up here.
Some clients shared their story on camera. Others shared their photos and asked to stay anonymous. Every number on this page is real.
Client stories
In their own words.
These clients chose to share on camera. Names and faces shown with their permission.
Men · Age 50
Carl Johnson
252 to 213 lb
"I'm in better shape now than I was when I was 30."
Women
Teri Pendleton
20 lb down · husband lost 35
"It quite literally has changed my and my husband's life."
Men
Adam Christian
31 lb down in 16 weeks
"I'm definitely the strongest I've ever been."
Women · Nurse
Essie Elster
0 to 10 pull-ups
"When I started I couldn't do one pull-up. Now I can do 10."
Men · Age 51
Derek Santa Lucia
Waist 36 to 31
"You don't know what you don't know about diet."
Every client in these videos completed 16 weeks of coaching and followed through on training, nutrition and check-ins. Clients who don't stay consistent usually see smaller changes.
If one of these stories sounds like you, the call is here.
The scale is the worst metric we have. Show me the lifts. Show me the sleep. Show me how you feel at 6 AM.
Joseph Ochoa · Founder & Head Coach
Before and after
No names. Just results.
These clients shared their photos and asked to stay anonymous. The numbers are theirs.
Before
After0 to 10
pull-ups · 10 lb down · 2 in off waist
Before
After14 lb
down · 3 in off waist · postpartum, breastfeeding
Before
After5 in
off waist · 10 lb down
Before
After23+ lb
down · 5+ in off waist
Before
After4%
body fat down
Before
After40 lb
down · body fat 31% to under 18%
Timeframes show when each photo pair was taken. These clients followed their training and nutrition plan consistently.
Not ready to talk? Start with the free Blueprint.
More client stories
What they said after.
It's a way of living. A lifestyle that I like and I can follow.
ZaraSize 12 to 6. Still there after coaching ended.
Watch on InstagramThe education part alone is worth it.
Dyana20 lb down, then 5 more after the program.
Watch on InstagramIf I had to go back, I'd do it again and again and again.
DonovanReversed about 20 lb of pandemic gain.
Watch on InstagramReady?
Your results are next.
The strategy call is free. No pitch. A real conversation.
- 45 minutes, one-on-one with Joe.
- We go over where you are and map out your plan.
- If it's a fit, I'll show you how coaching works. If not, I'll tell you.
Free strategy call
Who's this call for?
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